Show Them You Know Them™

InTouch Credit Union (ITCU) is on the cusp of embarking on its most adventurous effort to-date to serve its members. Beginning in October and over the next twelve months, ITCU will start showcasing features of our newest strategy, “Show Them You Know Them™. This process is designed to customize and personalize digital service delivery “leaving no stone unturned” to serve you in the manner you prefer.

Our ultimate goal is to “get to know you” and your financial goals so well that virtually every digital and/or mobile notification, email, or text message will be customized to deliver only the items for which you have an interest, and/or only contain products or services to help you achieve your financial aims and goals. Our goal is to not only digitally communicate with you in the manner that you prefer but evolve our understanding of your objectives so that we are proactively helping you achieve them 24/7/365.

Therefore, going forward, member loyalty to ITCU will pay greater benefits than ever before:

  • A new “relationship pricing” program will be launched that will provide even larger price discounts, premiums, and benefits to members based on the number and type of ITCU products used. In addition, special offers will accompany specific products that you won’t be able to get elsewhere. Look for product details and upcoming pricing information on itcu.org.
  • Next, say “Hello” to Iva. She will soon launch as ITCU’s virtual assistant on both itcu.org as well as our Digital Banking platform. She is smart, informative, learns quickly, and she’ll be able to answer questions 24/7/365 to make your digital and online experience the best in the financial industry.
  • Lastly, we’ve invested in systems designed to really get to know you, your likes, and how we can assist you in both your daily and long-term financial livelihoods. Similar to suggesting a new movie we think you’ll like or recommending a purchase (at a discount) that will complement a previous one, soon you’ll be able to receive digital notifications and alerts aimed at financial opportunities and benefits that are the most important to you.

Imagine, an institution that finally and proactively helps you succeed financially based on what you want! We plan to “show you” that ITCU will be the best financial partner you’ve ever had.

Kent Lugrand
President/CEO